The Basics of Info Product Creation
An information product, or info product in its shortened form, is usually a form of educational electronic product such as an ebook, audiobooks, video recordings, or some combination of the three that can be sold on the internet. Basically, it is knowledge that is packaged in a format that is marketed online.
Why bother with info product creation? This is a way to use an accumulation of knowledge and using it in a way that will bring money to you. An info product doesn’t have to cost much both in the creation and the marketing, but can still bring in some serious money if the info product is good enough.
An example of info products commonly seen online is workshops that either have text, audio recordings, or video recordings that teach a skill to people. Products are either sent through email or a download link is provided once payment is processed.
How to start info product creation
The first thing to keep in mind if you want to sell an info product successfully is that there should be a demand for it. There should be a clear problem that the info product is providing a solution for or a skill that the info product will help customers learn. Know what type of people your market will be and aim to meet their needs.
Before you even think about the actual info product creation, do your research. Survey people and check with your audience just what is they’re looking for. Read up on what your info product will contain and collect information. Even if you don’t use it all, just knowing what can and can’t be found online will help you in determining just what to include in your info product to make it stand out and sell more copies.
Creating your info product
Decide what format your info product will be. Ebooks are the easiest to put together, while video recordings are the most resource-exhaustive. One thing to keep in mind is that video recordings, though they may take a longer time for info product creation, come at a higher premium than other kinds of info product and thus will make you more money in the end. Bundling different types of info product is another great way to keep people engaged and make sure that everyone has a product to choose from and means more sales in the end.
Ebooks need nothing more than a word processor like Microsoft Word. This means that info product creation can be done in a short time and at low cost. Most word processors can save any text document in PDF format, and there is a number of ebook creation software to convert basic text documents to ebooks in formats that are compatible with e-readers, such as mobi or epub files.
Audio recordings, on the other hand, can be as simple as a recording of a book being read aloud. Audio recordings are most useful when learning a new language. A tele-seminar, with an expert panel that you can host, can be recorded and the recordings sold as an info product.
The most technically challenging in info product creation is video recording. There is no need to spend a lot on a camera since most will watch on a computer screen, but the quality has to be decent and the contents of the video engaging enough so that customers will buy the product. Some basic knowledge in video recording is a must to create an info product that you can sell to customers.
Info product creation doesn’t have to be about something that you undertake only in a field you are an expert in; you can interview experts and record them. Something as simple as this can be the start of an info product. There is also a ton of information that can be found online. You can learn to take all these information and consolidate them into a product that someone can use without having to go through the whole internet. People will spend money for something that will cover all their needs and have it all in one place.
What happens next
Beyond the actual info product creation, there is still the question of marketing the product. If you have a solid platform online and have a wide social network, this can be as easy as announcing it on your social networks, be it in Tumblr, twitter, Facebook, Pinterest, or your blog. If you have an audience who trust you and interact with you online, you can expect that they will also spread the word online if they like your product. Cultivating your online base is a must when you are selling a product online.
Remember to create buzz about it online. Announce when your product will be launching or a workshop will be starting so that people can start talking about it and looking forward to it.
You will also need to set up a way for people to buy your product. WordPress, for example, has a shopping cart plugin, and there are other shopping cart software that can be used with other websites.
Payment processing is another aspect that you will have to tackle in this next stage in info product creation. PayPal is the easiest to use if you’re marketing to the whole world. Costs are only incurred when you make a sale, this is especially important if you’re still building an audience and it make take some time before word about your info product gets out.
Once you have these ironed out, you need to set up a sales page. The sales page is especially important because this is what the costumers will see. It has to be compelling enough that it resonates with your customers and makes them want to buy your info product.
In Conclusion
Info product creation is not something that should be entered into willy-nilly. It takes a lot of work and effort to make a successful info product, but the rewards from an info product can make all of it worthwhile. Remember that creation is only the start of it, there are still a lot of steps to undertake after it, but it is the step that needs the most work.