Ezine Marketing – Unveiled and Vindicated
One of the most effective strategy in the business world today is ezine marketing. But many people are not using it thinking that it is already outdated and is not a viable option to promote their business. If you’re one of those people then think again. It’s time for you to learn how Ezine marketing can work its magic on your business and how it can kickstart your business in the most explosive way you can never imagine.
What is Ezine Marketing?
Ezine marketing is the use of electronic newsletter or magazine, now called Ezines, to promote a website, product or a service. It is considered as the best and effective way to promote a business without straining yourself too much. No legwork, fast and cost effective, that’s what ezine marketing is. Because it can reach thousands of potential clients, ezine marketing can be your most business strategy ever plus it can be done in a very simple manner.
Benefits of Ezine Marketing
You are probably getting the picture here, but it is necessary to explain the benefits that you can get out of Ezine Marketing.
- Traffic – thousands of readers who can read about your business in one click will guarantee you a maximum traffic to your website. Imagine thirty thousand people, that is traffic in its finest.
- Fast – unbelievably fast. Talk about hitting thousand of birds with one stone. You probably have the best eyesight in the universe.
- Easy – you know what this means. The procedure is not rocket science. You simply post your ad and send it to potential clients and it’s done. Yep, easy as pie.
- Time – saves you a whole lot of time. Imagine talking to one thousand people at once. That’s unimaginable but Ezine marketing made it possible.
Truly, ezine marketing is the fastest way to reach thousands of potential clients using the least effort in a short period of time. Every click on the SEND button will give you a greater chance of having people to visit your website which will eventually lead to sales. Though Ezine marketing does not assure sales on what you are promoting, many people still use it because it is the fastest way to reach a huge number of people.
There are Four types of Ads you can use in Ezine Marketing
- Classified Ads – allows you to place your ad at the bottom of the article. This costs cheaper, but still an effective ad to use, especially by starters who are not yet earning from their business.
- Sponsor Ads – this type allows you to place your ad in the middle of the article or in the beginning. It is highly effective because you are allowed to write more lines that can probably tempt the readers to visit your website. This is also costlier compared to the first type presented.
- Solo Ads – this type will tell people what you can do and what services or products you have. Considered as the effective ad posting in ezine marketing and is worth every penny because you are sure that your ad will be read by people since it will be individually sent to the email list of the ezine owner. This is like sending your own ezine. Though this is the least cheap than the other two types, this is also the most effective and is worthy of your money in the long run.
How to get the most out of Ezine Marketing?
Talking to thousands of people is never easy. Especially if you’re talking about your business. You have to be very careful with the words that will come out from your mouth because one bad move can ruin just all the work you did. So to make use of every ezine that you will send, it is very important that you know the basic information about what to write and how to write the ezine that will do the talk to your potential clients.
- Consistency is the key – sticking to the schedule will help your client stay with you. You must give them that sense of familiarity and make it to a point that receiving an ezine from you is one thing they will look forward every week. This shows that you are dependable. Most clients will lose their interest when you have a different schedule in sending out ezines.
- Keep the Selling Low – though your main point in doing this is to market your product or business. Overselling or just transparently selling your product will turn off your client. They will not want to read about how good your product is and how it can make the world a better place. Just keep the information coming, present them something fresh every time you send an ezine and discuss significant things that is associated with your product without blatantly saying so.
- Make Your Point – keep your ezine short but concise. Reading a bunch of nonsense will be the best way to waste your client’s time and that’s not good for you. Go directly to the point without the intention of making your ezine so serious. Remember to choose the right words too.
- Be Human – yes, your client would be interested to know who you are with some restraints of course. You would not want to send your biography, and do some tell-all. Just share a little bit of yourself to your clients. Ezine Marketing does not prohibit you to treat clients as a friend, so feel free to make one. This will give them the impression that you are one of them and you understand them. Gaining your client’s trust is absolutely the best thing that will happen to you. So make things casual and loosen up a little bit. Enjoy your work.
- Easy and accessible – do not forget to add links to your site and the social media accounts you have so they can reach you easily and can have access to your page where your business is visible for them to see.
In conclusion, Ezine marketing is really a brilliant tool in marketing today. It is still a great way to advertise your business and when used the right way, it can be your ticket to success. Who say’s it’s outdated?